Do you really understand what your customer’s “pain” is and what they would really like to see as a total solution to relieve that “pain”. Companies spend a ton of money developing and marketing solutions that are off the mark. There are some great tactics that will improve the alignment between your product/service solutions and your customer’s “real” needs and the increased value they will place on them. More differentiation = more margin = more profits.
Distinguishing Your Products As What The Customer Really Wants