As crazy as it may sound, if you have an open, positive and consistently regular flow of communications with your associate team, the chances of each individual feeling a part of what is going on generally pulls people together, not apart, when the news you are reporting is not so good. Communicating all news on a regular basis puts everyone “in the know” through both good times and bad.
Company communication techniques can be helpful in achieving associate “buy-in” and a realistic yet positive team outlook when times are not projected to be so good.